Hua Hin has a home for design enthusiasts and trendsetters at SO Sofitel Hua Hin. Staying true to the SO Sofitel concept of a stylish resort paired with a fashion designer, SO Sofitel collaborated with Thai fashion designer Polpat Asavaprapha, the founder and creative director of ASAVA.

The Thai talent continues with award-winning architect Duangrit Bunnag, who created the resort’s bold structure, featuring an interwoven maze of open courtyards and private pathways.

Interior Designer Donatien Carratier brought the France meets Asia element to the resort, and is behind the split personality decor with two distinct room styles: SO Nature and SO Arty. SO Nature rooms are a mix of natural wood elements and nature motifs, while SO Arty rooms incorporate bold colours and a touch of glamour.

When it’s time to hit the beach, take advantage of private access to Cha-am beach, or stay in the resort for beach side bites at Beach Society. Other drinking and dining options include White Oven for Thai cuisine and the rooftop bar HI-SO.

For guests to relax and rejuvenate, the resort offers SO SPA and SO FIT, as well as two pools – the adults-only Solarium Pool and family-friendly SO Pool.

SO Sofitel Hua Hin